Our Judging Process
Every entry is evaluated fairly using transparent, published criteria and multi-stakeholder input from clinicians, industry experts, editors, parent testers, and even children where appropriate.
Our Independence & Integrity Policy guarantees full separation between commercial operations and judging activities, ensuring integrity, objectivity, and independence throughout the process.
The 5-Point Quality Standard
We evaluate every product on a scale of 0 to 5 across five pillars of excellence:
Safety & Trust
Beyond the labels. We assess certifications, risk management, and age-appropriateness to ensure total peace of mind for families.
Proven Performance
Does it actually work? We test if the product delivers on its promises and stands up to its marketing claims.
Effortless Usability
Real-world testing. We measure how intuitive and stress-free the product is for both busy parents and curious children.
Value for Money
A smart investment. We look at the price-to-benefit ratio to ensure families are getting high quality at a fair price.
Conscious Impact
Built for the future. We evaluate environmental footprint, product durability, and ethical sourcing practices.
Parents’ Choice
Who decides
Parents
How it works
Verified parents vote through secure channels with OTP, device/IP checks, and fraud-prevention systems
What it means
Recognition from real families who trust and use these products every day
Experts' Choice
Who decides
An independent panel of child specialists, experts, and parents. All judges sign a Conflict of Interest (COI) declaration and are recused from any category in which impartiality may be compromised.
How it works
Each product is evaluated using a five-point scoring rubric (0–5) across five key criteria: safety, usability, value, sustainability), followed by panel deliberation to finalise winners.
What it means
A professional seal of approval grounded in expertise and fairness
Special Recognition
Who decides
theAsianparent editorial team
How it works
Special recognition is awarded to the highest-scoring products based on theAsianparent’s transparent scoring framework and overall performance across the awards programme.
What it means
It is an honour for going beyond category excellence, demonstrating outstanding impact, relevance, and resonance with parents.