Our Purpose
Building on theAsianparent’s 15+ years of trust as Southeast Asia’s #1 parenting platform, theAsianparent Awards empowers families across the region with credible and unbiased recommendations on products and services that parents can rely on from pregnancy to early childhood, while recognising brands that deliver safety, quality, and real value to families.
Guided by our Independence & Integrity Policy
theAsianparent Awards upholds strict independence and transparency across every category.
Together, these safeguards ensure that every winner is recognised for genuine merit, impact, and trust among families — not for paid visibility or marketing spend.
Parents’ Choice Voting
Verified through theAsianparent app using OTP security to ensure one vote per parent. This protects the integrity of the results, reflecting genuine preferences rather than automated entries.
Experts’ Choice Evaluation
Evaluated by independent specialists using testing data and evidence—not marketing claims—to verify safety, ingredient quality, effectiveness, and practical ease of use for families.
impact
theAsianparent Awards delivers more than recognition—it’s a reflection of what families in Southeast Asia truly trust.
5
Countries
80M+
SEA Parents Reached Yearly
500+
Products Awarded
350+
Brand Partners
Our multi-layered process ensures that only the truly deserving products receive recognition.
Eligibility & Review Preparation
Every entry is pre-screened to ensure it meets strict regulatory safety standards and fits the correct category. Only products with complete, valid documentation proceed to the official voting and expert evaluation stages.
Deep-Dive Product Reviews
We go beyond the labels. Every product undergoes a professional documentation process—including high-quality video reviews and photography—to ensure our evaluations are based on real-world performance and tangible quality, not just marketing claims.
The Voice of Real Parents
Parents’ Choice winners are decided by the people who matter most: real families. Through secure, OTP-verified voting on our app, we ensure every vote is authentic and every result reflects the genuine trust and preference of the parenting community.
Expert-Led Excellence.
Our Experts’ Choice winners are handpicked by an independent panel of specialists who scrutinize everything from safety certifications and ingredient integrity to real-life usability. These decisions are strictly objective—entirely free from the influence of sponsorships or sales data.